Using Memes as an online marketing strategy

Updated on: 3 June 2017

To market your brand on social media, the target audience needs to know about its presence. Then, you have to build a large community and focus on driving conversions. One way of drawing a lot of following and making your brand known is using memes. Memes have become a phenomenon and are a unique culture in most social media marketing channels. To effectively use memes in your online marketing strategies, here are everything you need to understand about them.

What are memes?

A meme is a humorous video, image, or even text that is copied to social media and spreads rapidly throughout the community. The memes are loved a lot because they are humorous and irresistible. In many instances, memes are born, spread very fast, and then die. Within a day, a meme can go viral and reach millions of people.

Making a meme effective for your brand/product/service

To make a meme effective for your business, it is important to comprehensively research your niche and use images, texts, or videos that are very relevant. For example, a brand in the hospitality industry should use related images and tweak them to create humor that the audience wants. Notably, you should research the current memes and create yours in the same line. If you find it tough to create a new meme, it is advisable to use meme creation tools.

Memes are easy to consume

Memes are very popular because they are very easy to consume. Most of them have a single image with a couple of words text printed on them. They are also shareable, and people easily get them across different networks. In most cases, the memes are familiar and followers can easily associate with them. This is very important especially for a brand marketer because the target is driving high-quality traffic that can easily convert to sales. Additionally, all memes are very funny and carry a human character that makes it easy for the followers to associate with.

Link your memes to your website for better results

To successfully drive a lot of traffic using memes, it is important to look at them from the point of content marketing. A single meme is not enough to bring all the traffic you want. Because most memes will die soon after reaching the peak, you need to keep generating new ones. Your followers will keep coming back for new memes and associate with the brand even more. In every meme, you should use appropriate links pointing to your website.

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