Tips for building a strong database for email marketing
Updated on: 6 May 2016
It’s true that email marketing has emerged as one of the most actively used mediums for marketing a business. Little wonder, then, that this form of online marketing has become the preferred choice for people interested in increasing brand awareness.
From time to time, many questions emerge regarding the effectiveness of email marketing. One of the most common questions has to do with the best ways for building a strong database for email marketing. How can you build a strong database for email marketing?
The email sign-up form should be visible on all the relevant pages within your website. It’s highly advisable to use an embedded form. Using a call to action to ask readers to sign up for the newsletter is just as effective.
It’s common for marketers today to feature the information regarding signing up for the newsletter on its own popup window. Remember that the placement for the sign-up is just as crucial as the information that the message contains.
Simplifying the Sign-up Process
The sign-up process should be as simple as possible. The sign-up form should be uncomplicated and easy to understand. More importantly, the form should be easy to fill. As tempting as it might be to collect too much information, don’t fall into this as it could lead to rejections.
As long as you keep the process short and sweet, the target audience shall have no problem signing-up for the newsletter. This is good news for the success of your email marketing strategies and endeavors.
Creating great content
The success of the email marketing efforts that you attempt depends on your ability to create great content. Your emails should contain great content. The content should help your readers know how they can benefit from using the product that you sell.
The content should strengthen the connection that you have with your customers. Great content starts with a powerful subject line. Great content requires a unique voice that encourages the customers to read what the emails contain.
Call to actions
Give readers a great reason for subscribing to the newsletter. You can do this by offering a discount off the first purchase that customers make from you. In this instance, the discount plays the role of a small incentive to encourage customers to buy from you.
The email should be full of explanations regarding what customers will get by buying your product. Talking about the benefits that the customer will derive from using the product is a better approach than filling the email with features of the product.
The best locations where you should place the sign-up form include top menu bar and right within the website’s header. Alternatively, consider placing the form on the top performing page of your website. The sidebar is a great location for the form too.
Faster loading time
Speed is important because Google says so. Therefore, check that the marketing email contains information and images that won’t take eons to open or load. If it takes too much time to open, nobody will wait, thus leading to losses on your part.
Follow these steps today and see your email marketing database increase substantially.