The ultimate guide to your SEO conversion measurement

Updated on: 24 February 2017

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Thus, you need are appropriate measures/ metrics. This post is a complete guide about metrics that can help you establish the progress of any SEO campaign and conversion success.

Set website SEO conversion goals in your Google Analytics account

After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Here, the goals need to be as specific as possible such as visitation to a specific page, opt-in, or sales. In the Google Analytics admin area, you can select different templates to track several actions/goals that you want to be evaluated. After setting all the goals, it is time to begin tracking the data to gauge the level of SEO success.

Monitor your SEO keywords ranking

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. The tool helps to optimize web pages for particular keywords, keyword phrases, building links, and generating keyword optimized content.

Check the keywords that bring about conversions

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Even if a significant percentage of the keywords that brought conversions will be visible, you will be missing the bulk of the data. A better way to do this is by checking your landing page report on the behaviour section. Find out the pages that visitors came from before getting to the landing page and then check the keywords that were used in related campaigns. For example, if they came from a blog post, you can follow back to see the keywords that were used.

Find out the link building strategy that brought higher traffic and conversion

In SEO, brand managers build links to boost their ranking on search engines. In this case, take link building as a strategy for driving traffic and conversions. The focus would shift from the number of links to their quality and relevance to your website. With good sites, your website will become an authority in the industry and more people will be looking to it for great content and reference.

To establish the link building strategy that brought higher traffic, you have to use the Google Analytics Segments. Create a different segment for every link building strategy and then follow to see the traffic that came from that link. If you establish that a specific directory source for your links did not bring the traffic you anticipated; do not simply do away with entire link building effort. The best thing is focusing on links that have great potential to drive traffic and conversions. With the right links, you will not need to wait for organic searches to drive traffic.

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