Should you use rel=”nofollow” on internal links to a login page?

Updated on: 6 September 2014

Effective and high quality online marketing would require you to employ different means of optimizing your web page and site to ensure high ranking in major search engines. Google experts share their views and expertise on some of the most significant topics and issues regarding search engine optimization. Using particular meta tags, links and other tools for SEO is given light in this video particularly the rel=”nofollow” for internal links.

Video Highlights

Google Webmasters answer the question on whether or not rel=”nofollow” is recommended to use for internal links particularly to the site’s login page: ”Does it make sense to use for internal links rel=”nofollow” especially for the link pointing to your login page and what difference would it make?”

  • As a rule of thumb, rel=”nofollow” signals that the page rank is not flowing to that link.
  • For internal links or links which are incorporated within your site, Google Webmasters recommend trying to leave off the “nofollow” signal.
  • Not putting the “nofollow” signal to your internal links would mean that page rank would flow to that page and that Google bot will be able to discover that page.
  • Make sure that almost all pages in your site allow flow of page rank. This means leaving off the “nofollow” link.
  • In connection with using the “nofollow” link to your login page, Google Webmasters reiterate that it would not hurt if you decide to do so.

In order to get improve your site optimization, you should:

  • Leave out the “nofollow” link in your page that connects to other pages within your own site.
  • Remember that “nofollow” link should only be use for external links to prevent flow of page rank.

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