100% SkillsFuture
Payable Google
Analytics Course

Discover how to use Google Analytics
data to improve your marketing strategies

Winner of Search Marketing Agency of the Year

Learn from a Certified Google Partner Company

Google Analytics Course Overview

Google Analytics is a free web analytics service offered by Google available to anyone with a Google account.

This tool provides you with valuable insights about the online behaviour of visitors on your website. It can also inform you about keyword performance and competitiveness, which are vital pieces of information you need to craft your SEO and PPC strategies.

Want to learn how to navigate and use the information on Google Analytics? All are welcome to learn from our in-house Google experts in this SkillsFuture-payable course. Discover how you can take your digital marketing to greater heights with your newfound skills!

View Course Details

Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
Google Partner

Get Insights from a Google Partner Company

We’re not a certified Google Partner Company for nothing! From daily handling of search advertising campaigns, to using Google Analytics to source the best keywords for SEO, let us show you how it’s done. Join us for sneak peeks into real campaign data and guidance!

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We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

  • Overview
  • Curriculum
  • Trainer
  • More Details

Course Objective

By the end of the course, you will be able to:

  • Set up a Google Analytics account and install the code/plugin on your website
  • Understand the various features of the Google Analytics dashboard
  • Set up the right conversion tracking/goals for to track conversions for your business
  • Analyze Google Analytics data and implement improvements on the website and reduce bounce rate
  • Able to use the data from the Google Analytics dashboard to make data-driven business decisions
  • Track the success of campaigns
  • Remove spam traffic and set up custom alerts

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from a Digital Marketing Company that uses Google Analytics on a daily basis!
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to setting up a Google Analytics account and using it to track online traffic
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by Google Analytic experts in Singapore
  • Live examples & case studies
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Introduction to Google Analytics

  • What is Google Analytics
  • Why tracking of your data is important

Module 2 – Setup

  • Set up Google analytics
  • Link Google Analytics to your website (Plugin Or Custom Code)

Module 3 – Different ways to install tracking code to your website

  • Via WordPress plugin
  • Via custom code insertion

Module 4 – Dashboard Walkthrough

  • Showing of demo account
  • Understanding of key metrics like Goals, Keywords, channels, Time Spent, Bounce Rate, Traffic (Mobile vs Desktop)
  • Navigating through the Google Analytics data
  • What are the important things to look out for
  • What are the key areas to monitor and analyse

Module 5 – Reports Analysis

  • How to read real-time reports
  • How to use audience reports to search for top customers
  • How to use acquisition reports to increase web traffic & revenue
  • How to use behaviour reports to find popular web content on your website

Module 6 – Campaign Tagging

  • How to track the success of campaigns
  • How to tag a campaign link (step by step)

Module 7 – Setting up alerts & account linking

  • How to remove spam traffic
  • How to set up custom alerts
  • How to link Google Ads to Google Analytics
  • How to add colleagues/outsourced worker to Google Analytics
  • Learn the steps to integrate your Google Analytics account to your Google Search Console

Module 8 – Live Analysis 

  • View a live data of Google Analytics

Bonus – Ways to reduce bounce rate

  • Website optimization
  • Marketing promo analysis
  • Campaign optimization
  • Different type of software

Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

Who Should Attend

  • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic computer knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 days before the start of the course)


More Details

Post Course Support

  • 6 months email support

Certification

  • Participants will receive certification upon completion of the course.

Course Fee

  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee

Class Size

  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Available Course Dates

  • 30 May 2020 (Sat), 9.30am to 5.30pm (full house!)
  • 25 July 2020 (Sat), 9.30am to 5.30pm (full house!)
  • 26 Sept 2020 (Sat), 9.30am to 5.30pm (full house!)
  • 28 Nov 2020 (Sat), 9.30am to 5.30pm (full house!)

Course Venue

  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day

FAQ

Available Course Dates
Currently there are no availabe course dates. Fill up the form to indicate your interest and we will inform you on the next available course date

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    • Overview
    • Curriculum
    • Trainer
    • More Details

    Course Overview

    Search Engine Optimization (also known as SEO) is a form of Digital Marketing strategy that can place your website at the top of search engine results (e.g. Google) for free and unlimited traffic.

    In today’s digital age, most consumers tend to conduct an online research to find specific products and services that they want. Ranking on the top of search engine results, i.e. being on the first page of Google, will allow your business website to be visible to potential customers when they are searching for the products and services that you offer. This not only gives you an advantage over your competitors but also brings in unlimited leads at no additional cost.

    Key Features

    • 100% payable using SkillsFuture Credit
    • Learn from a company with proven SEO results – we are consistently ranked #1 in Google!
    • Tons of student testimonials
    • Up-to-date course modules
    • Hands-on training
    • A step-by-step guide to optimising your website
      Actionable strategies you can implement during and after the course
    • Structured curriculum developed by SEO experts with extensive experience in the Asia region
      Certificate of Completion
      After course support

    Course Objective

    By the end of the course, you will be able to:

    • Have a better understanding of Google Updates and how they affect SEO
    • Learn how to identify the right keywords for your SEO campaigns 
    • Identify the SEO elements that Google is looking for to rank a website
    • Apply step-by-step SEO strategies to improve your SEO rankings
    • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

    Course Modules

    Module 1 – Introduction

    • What is SEO
    • How do Search Engines work
    • SEO vs Pay Per Click (PPC)
    • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

    Module 2 – Keywords Research

    • Understanding Google Keyword Planner Tool
    • Keyword selection process: Short-tail vs Long-tail, Action vs General

    Module 3 – Web Hosting & Domain Name

    • What is domain name and web hosting
    • How they affect SEO

    Module 4 – WordPress & Plugins

    • Basic introduction to the use of WordPress
    • Suggested WordPress plugins for a better SEO ranking

    Module 5 – On-Page SEO

    • What is On-Page optimization and how it affects ranking
    • Types of SEO signals that Google captures
    • Understanding Mobile SEO and how it affects ranking
    • Video and Image optimization
    • SEO Link Strategies – Internal, External and Permalink
    • Building Google preferred web structure
    • Content optimization
    • Understanding Google meta tag and meta description
    • Case studies – Good vs Poor On-Page SEO websites

    Module 6 – Off-Page SEO

    • What is Off-Page optimization and how it affects ranking
    • Effective link building strategies
    • Case studies – Good vs Poor Off-Page SEO websites

    Module 7 – Google Search Console

    • What is Google Search Console
    • Google indexing process
    • Building and Submitting XML Sitemap
    • How XML Sitemap affect your SEO ranking

    Module 8 – Q & A

    • Q & A to wrap up the training course

    Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

    With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

    Who Should Attend

    • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
    • Aspiring entrepreneurs who wish to start their own business
    • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
    • Working professionals who are looking for a career change to the Digital Marketing industry

    Prerequisites

    • Basic computer knowledge
    • Please bring your own laptop for the course
    A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

    More Details

    Post Course Support
    • 6 months email support
    Certification
    • Participants will receive certification upon completion of the course.
    Course Fee
    • $500 (100% payable using SkillsFuture Credit)
    • NTUC members can use UTAP to fund $250 of the course fee
    Class Size
    • Minimum 4 to start
    • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

    Available Course Dates

    • 18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    • 27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
    Course Venue
    • The live training will be conducted online
    • Students will be given a link to access to the live training on that day

    FAQ

    You can view some of the frequently asked questions here at our FAQ Page

    Information
    Duration

    1 Full Day

    Course Fee

    $500

    Class Size

    4-10 pax

    Venue

    Online

    Post Course
    Support

    6 Months
    Email Support

    Certification

    Yes

    Available Course Dates
    18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
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