100% SkillsFuture
Payable Google
Ads Course

Discover Google Ads best practices from actual PPC professionals

Winner of Search Marketing Agency of the Year

Learn from an Award-winning Agency
in Singapore

Google Ads Course Overview

Google Ads are the ads you see at the top of the search engine results page when you Google for something.

Businesses use this to boost their visibility and spread brand awareness quickly and easily. With these pay-per-click ads, advertisers pay only whenever the ads are clicked on – which means free advertising for your brand even if few actually click on the ad!

Want to get familiar with how Google Ads work and learn the best practices of search engine marketing? With our guided and hands-on course, you will be ready to launch your own PPC campaign right after! Join us – the course is 100% SkillsFuture payable too!

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Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
Get Tips From Google Ads Course

Get Insights from Active SEM Professionals

Need more reasons to join our course? We have been a certified Google Partner company since 2014, and have handled over $4m of Google ad spend. Meet the ones who handle our daily PPC campaigns and take them to success – and learn how you can do it, too!

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We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

  • Overview
  • Curriculum
  • Trainer
  • More Details

Course Objectives

By the end of the course, you will be able to:
  • Use Google Keyword Planner Tool to identify the right keywords for your campaign
  • Understand the key differences between Broad, Phrase, Exact keywords and use them to enhance your campaign.
  • Properly set up a Google Ads Search Campaign
  • Create organised & structured ad groups
  • Do A/B Testing of your Ads campaign
  • Learn advanced Google Ads optimization skills 
  • Improve your CTR (click through rate) via ad extensions
  • Track where your customers come from via call tracking
  • Lower your Ads marketing costs with negative keywords

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from an active Google Ads (PPC) Agency that manages more than SGD $1 million dollars of ad spend!
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to creating your 1st Ads Campaign
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by PPC experts with extensive experience in the Asia region
  • Live examples & case studies
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Basics of Google Ads

  • What is Google Ads
  • How Ads affect Google
  • How can Ads benefit your business
  • Ads account setup (Step By Step)

Module 2 – Identify Business Requirements

  • Brainstorm solutions/problems
  • How to use Keyword Planner
  • How to use Google Trends

Module 3 – Campaign Setup & Ad Groups Structure

  • How to create a campaign
  • How to structure ad groups according to business requirements
  • How to use Keyword Planner to form ad groups

Module 4 – Ad Text

  • Why is A/B Testing important for every campaign
  • What is Click Through Rate (CTR) and why is important for your campaign
  • Best practices for Ad Text
  • Ad Text Practice with Review
  • Comparison of Good and Bad ad Text examples

Module 5 – Keywords research

  • Keyword Types (Broad, Phrase, BMM, Exact)
  • Which keyword type(s) are used by top agencies in Singapore
  • Examples and case studies
  • A shortcut for keyword type generation

Module 6 – Biddings

  • How much should you bid for a keyword
  • Why bidding for the top position may be a double-edged sword
  • How Quality Score affects your bid prices

Module 7 – Optimisation

  • Improve your CTR (click through rate) via ad extensions
  • Track where your customers come from via call tracking
  • Discover keywords that created the clicks via search terms
  • Lower your costs with negative keywords
  • Improve targeting via time & location optimisation
  • Improve signups and conversions via landing page optimisation

Module 8 – Live Demo

  • Exclusive PPC traffic data for a case study
  • Trainer to walk through a live campaign (no photos allowed)
Armed with more than 5 years of digital marketing experience, Irvin is currently a trainer at Impossible Marketing. In his previous job, he works as an account manager in a digital agency and manages more than SGD $1 million in Google Ads spending. Some of the clients under his care are KFC, Pizza Hut and Dyson. Having the key knowledge of managing and creating profitable Ads campaigns, he now leads the Google Ads and Analytics training programs at Impossible Marketing. Irvin is also a former trainer at General Assembly.

More Details

Post Course Support
  • 6 months email support
Certification
  • Participants will receive certification upon completion of the course
Course Fee
  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee
Class Size
  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Available Course Dates

  • 19 Oct 2019 (Sat), 9.30am to 5.30pm (full house!)
  • 18 April  2020 (Sat), 9.30am to 5.30pm (full house!)
  • 27 June 2020 (Sat), 9.30am to 5.30pm (full house!)
  • 29 Aug 2020 (Sat), 9.30am to 5.30pm (full house!)
  • 31 Oct 2020 (Sat), 9.30am to 5.30pm (full house!)
Course Venue
  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day

FAQ

Available Course Dates
Currently there are no availabe course dates. Fill up the form to indicate your interest and we will inform you on the next available course date

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    • Overview
    • Curriculum
    • Trainer
    • More Details

    Course Overview

    Search Engine Optimization (also known as SEO) is a form of Digital Marketing strategy that can place your website at the top of search engine results (e.g. Google) for free and unlimited traffic.

    In today’s digital age, most consumers tend to conduct an online research to find specific products and services that they want. Ranking on the top of search engine results, i.e. being on the first page of Google, will allow your business website to be visible to potential customers when they are searching for the products and services that you offer. This not only gives you an advantage over your competitors but also brings in unlimited leads at no additional cost.

    Key Features

    • 100% payable using SkillsFuture Credit
    • Learn from a company with proven SEO results – we are consistently ranked #1 in Google!
    • Tons of student testimonials
    • Up-to-date course modules
    • Hands-on training
    • A step-by-step guide to optimising your website
      Actionable strategies you can implement during and after the course
    • Structured curriculum developed by SEO experts with extensive experience in the Asia region
      Certificate of Completion
      After course support

    Course Objective

    By the end of the course, you will be able to:

    • Have a better understanding of Google Updates and how they affect SEO
    • Learn how to identify the right keywords for your SEO campaigns 
    • Identify the SEO elements that Google is looking for to rank a website
    • Apply step-by-step SEO strategies to improve your SEO rankings
    • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

    Course Modules

    Module 1 – Introduction

    • What is SEO
    • How do Search Engines work
    • SEO vs Pay Per Click (PPC)
    • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

    Module 2 – Keywords Research

    • Understanding Google Keyword Planner Tool
    • Keyword selection process: Short-tail vs Long-tail, Action vs General

    Module 3 – Web Hosting & Domain Name

    • What is domain name and web hosting
    • How they affect SEO

    Module 4 – WordPress & Plugins

    • Basic introduction to the use of WordPress
    • Suggested WordPress plugins for a better SEO ranking

    Module 5 – On-Page SEO

    • What is On-Page optimization and how it affects ranking
    • Types of SEO signals that Google captures
    • Understanding Mobile SEO and how it affects ranking
    • Video and Image optimization
    • SEO Link Strategies – Internal, External and Permalink
    • Building Google preferred web structure
    • Content optimization
    • Understanding Google meta tag and meta description
    • Case studies – Good vs Poor On-Page SEO websites

    Module 6 – Off-Page SEO

    • What is Off-Page optimization and how it affects ranking
    • Effective link building strategies
    • Case studies – Good vs Poor Off-Page SEO websites

    Module 7 – Google Search Console

    • What is Google Search Console
    • Google indexing process
    • Building and Submitting XML Sitemap
    • How XML Sitemap affect your SEO ranking

    Module 8 – Q & A

    • Q & A to wrap up the training course

    Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

    With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

    Who Should Attend

    • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
    • Aspiring entrepreneurs who wish to start their own business
    • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
    • Working professionals who are looking for a career change to the Digital Marketing industry

    Prerequisites

    • Basic computer knowledge
    • Please bring your own laptop for the course
    A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

    More Details

    Post Course Support
    • 6 months email support
    Certification
    • Participants will receive certification upon completion of the course.
    Course Fee
    • $500 (100% payable using SkillsFuture Credit)
    • NTUC members can use UTAP to fund $250 of the course fee
    Class Size
    • Minimum 4 to start
    • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

    Available Course Dates

    • 18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    • 27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
    Course Venue
    • The live training will be conducted online
    • Students will be given a link to access to the live training on that day

    FAQ

    You can view some of the frequently asked questions here at our FAQ Page

    Information
    Duration

    1 Full Day

    Course Fee

    $500

    Class Size

    4-10 pax

    Venue

    Online

    Post Course
    Support

    6 Months
    Email Support

    Certification

    Yes

    Available Course Dates
    18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
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