100% SkillsFuture
Payable Facebook
Marketing Course

Master the art of Facebook marketing
for businesses with our experts

Winner of Search Marketing Agency of the Year

Learn from an Experienced
Facebook Marketing Partner

Facebook Marketing Course Overview

Facebook is one of the best places to advertise and market your brand.

About 80% of social referrals to e-commerce sites come from Facebook. And 1.96 billion users in the world are active on the site! As a result, so many businesses are using Facebook advertisements to capture the attention of their audience.

Want to find out how you can take advantage of the massive pool of users on Facebook, and attract their attention with compelling, strategic ads? Join us to explore the best ways to advertise on Facebook, and turn users into new leads and customers!

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Learn From Real Practitioners

Learn from a Real Practitioner

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

100% Payable Using SkillsFuture Credit

Choose a marketing agency that knows their stuff. Better yet if they are certified! Our company is accredited by Google and Facebook, which is proof of our experience and knowledge in the field. Don’t waste your precious time figuring out the latest Google updates – we’ll get ahead of the curve for you.

100% payable using SkillsFuture credit ​
Get Tips From Facebook Marketing Course

Get Insights from Seasoned Facebook Marketers

We have been a certified Facebook Marketing Partner company since 2020, and have handled over 300 clients and $2m ad spend on Facebook. Need we say more? Touch base with our Facebook experts and learn the secret sauce to our successful social media campaigns!

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#SupportLocal with Us

We’re proud to be a home-grown company in Singapore, and we want to nurture budding digital marketing talents like you! Our combined years of experience in Singapore has made us well-versed with the ins and outs of the market here. Join us to grow local businesses and talents!

Course Details

  • Overview
  • Curriculum
  • Trainer
  • More Details

Course Objective

By the end of the course, you will be able to:

  • Set up and manage a Facebook Business Page in Business Manager
  • Understand the various types of Facebook Advertising objectives, and how they impact targeting, optimizing options and ad types.
  • Create a Facebook Advertising campaign, define ad set variables (bidding & budget, audience targeting, location), and design a Facebook ad creative (video, carousel, single image ads)
  • Manage and optimize a Facebook Advertising Campaign
  • Use Audience Selection Tools (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations etc..) for better Ad Targeting
  • Be able to set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
  • Understand Facebook Insights data and Facebook Ads Reports

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from an active Social Media Marketing company that manages 300 campaigns with more than SGD $2 million dollars of ad spend!
  • Live case study with active campaigns
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to creating your Facebook Campaign
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by Facebook experts with extensive experience in the Asia region
  • Certificate of Completion
  • After course support

Course Modules

Module 1 – Introduction 

  • What is Facebook Marketing
  • Why your business needs Facebook Marketing
  • 10 Benefits of using Social Media
  • Different Types of Facebook Marketing campaigns

Module 2 – Different types of Facebook account

  • Introduction to Facebook page
  • Introduction to Facebook account
  • The relationship between a Facebook account and a Facebook page

Module 3 – Create a Facebook Fan Page

  • Types of Facebook page that suit your needs
  • Facebook page creation

Module 4 – Define Target Audience

  • Create your Buyer Personas
  • Defining your ideal target audience
  • Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)

Module 5 – Facebook Ad Creative Creation 

  • How to source for images
  • How to create a Facebook Ad Creative if you are not a graphic designer
  • Facebook Ad creative best practices

Module 6 – Facebook Ad Copywriting

  • Creation of Facebook ads copywriting
  • Facebook ads Copywriting best practices

Module 7 – Facebook Ad Set Up

  • Setting up the Ad Manager
  • Creating an Ad Campaign
  • Creating a targeted audience with Audience Insight
  • Choosing the ideal Facebook Ad format
  • Setting Facebook Ad bidding and optimization

Module 8 – How to use Facebook Pixel

  • What is Facebook pixel
  • How to create Facebook pixel
  • Setup Facebook Pixel on your website

Module 9 – Measuring campaign effectiveness and optimization

  • Evaluating and optimizing the performance of ad campaigns
  • How to perform A/B Testing

Lynn is the lead strategist at Impossible Marketing. She graduated with an RMIT degree in Business Management and Business IT diploma during her polytechnic years. Lynn has many years of experience in the Digital Marketing industry. As a Business Consultant, she customised business solutions for the marketing needs of different industries.

Now armed with an extensive website, mobile development and Facebook advertising portfolio built over the past 7 years, Lynn specialises in helping businesses increase their online revenues with conversion optimisation.  Her ability to strategise quickly and customise solutions has set her apart in the industry. Lynn’s core expertise is in recognising different user behaviours and understanding why people do what they do, allowing her to create customised solutions that can attract users’ attention.

Lynn has vast experience working on hundreds of WordPress website development projects and multiples Facebook advertising campaigns, which achieve a 900% increment in leads in less than 3 weeks. Lynn now spearheads the website development and Facebook advertising training programs at Impossible Marketing. 

Who Should Attend

  • Business owners and entrepreneurs who wish to advertise their business and get leads through Facebook Marketing
  • Aspiring entrepreneurs who wish to start their own business
  • Existing Digital Marketers who wish to learn or improve their existing Facebook Marketing campaigns
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic computer knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 days before the start of the course)


More Details

Post Course Support

  • 6 months email support

Certification

  • Participants will receive certification upon completion of the course

Course Fee

  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee

Class Size

  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Available Course Dates

  • 24 July 2020 (Fri), 9.30am to 5.30pm (full house!)
  • 24 Aug 2020 (Mon), 9.30am to 5.30pm (full house!)
  • 25 Sept 2020 (Fri), 9.30am to 5.30pm (full house!)
  • 23 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
  • 27 Nov 2020 (Fri), 9.30am to 5.30pm (full house!)

Course Venue

  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day

FAQ

Available Course Dates
Currently there are no availabe course dates. Fill up the form to indicate your interest and we will inform you on the next available course date

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    • Overview
    • Curriculum
    • Trainer
    • More Details

    Course Overview

    Search Engine Optimization (also known as SEO) is a form of Digital Marketing strategy that can place your website at the top of search engine results (e.g. Google) for free and unlimited traffic.

    In today’s digital age, most consumers tend to conduct an online research to find specific products and services that they want. Ranking on the top of search engine results, i.e. being on the first page of Google, will allow your business website to be visible to potential customers when they are searching for the products and services that you offer. This not only gives you an advantage over your competitors but also brings in unlimited leads at no additional cost.

    Key Features

    • 100% payable using SkillsFuture Credit
    • Learn from a company with proven SEO results – we are consistently ranked #1 in Google!
    • Tons of student testimonials
    • Up-to-date course modules
    • Hands-on training
    • A step-by-step guide to optimising your website
      Actionable strategies you can implement during and after the course
    • Structured curriculum developed by SEO experts with extensive experience in the Asia region
      Certificate of Completion
      After course support

    Course Objective

    By the end of the course, you will be able to:

    • Have a better understanding of Google Updates and how they affect SEO
    • Learn how to identify the right keywords for your SEO campaigns 
    • Identify the SEO elements that Google is looking for to rank a website
    • Apply step-by-step SEO strategies to improve your SEO rankings
    • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

    Course Modules

    Module 1 – Introduction

    • What is SEO
    • How do Search Engines work
    • SEO vs Pay Per Click (PPC)
    • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

    Module 2 – Keywords Research

    • Understanding Google Keyword Planner Tool
    • Keyword selection process: Short-tail vs Long-tail, Action vs General

    Module 3 – Web Hosting & Domain Name

    • What is domain name and web hosting
    • How they affect SEO

    Module 4 – WordPress & Plugins

    • Basic introduction to the use of WordPress
    • Suggested WordPress plugins for a better SEO ranking

    Module 5 – On-Page SEO

    • What is On-Page optimization and how it affects ranking
    • Types of SEO signals that Google captures
    • Understanding Mobile SEO and how it affects ranking
    • Video and Image optimization
    • SEO Link Strategies – Internal, External and Permalink
    • Building Google preferred web structure
    • Content optimization
    • Understanding Google meta tag and meta description
    • Case studies – Good vs Poor On-Page SEO websites

    Module 6 – Off-Page SEO

    • What is Off-Page optimization and how it affects ranking
    • Effective link building strategies
    • Case studies – Good vs Poor Off-Page SEO websites

    Module 7 – Google Search Console

    • What is Google Search Console
    • Google indexing process
    • Building and Submitting XML Sitemap
    • How XML Sitemap affect your SEO ranking

    Module 8 – Q & A

    • Q & A to wrap up the training course

    Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

    With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

    Who Should Attend

    • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
    • Aspiring entrepreneurs who wish to start their own business
    • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
    • Working professionals who are looking for a career change to the Digital Marketing industry

    Prerequisites

    • Basic computer knowledge
    • Please bring your own laptop for the course
    A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

    More Details

    Post Course Support
    • 6 months email support
    Certification
    • Participants will receive certification upon completion of the course.
    Course Fee
    • $500 (100% payable using SkillsFuture Credit)
    • NTUC members can use UTAP to fund $250 of the course fee
    Class Size
    • Minimum 4 to start
    • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

    Available Course Dates

    • 18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    • 27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
    Course Venue
    • The live training will be conducted online
    • Students will be given a link to access to the live training on that day

    FAQ

    You can view some of the frequently asked questions here at our FAQ Page

    Information
    Duration

    1 Full Day

    Course Fee

    $500

    Class Size

    4-10 pax

    Venue

    Online

    Post Course
    Support

    6 Months
    Email Support

    Certification

    Yes

    Available Course Dates
    18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
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