Advanced SEO Course to Outrank Your Competitors

Grab the chance to learn under our best
SEO expert at 50% off course fees

Winner of Search Marketing Agency of the Year

Conducted by Alan Koh,
Google & Yahoo/Bing Certified Trainer

Advanced SEO Course Overview

Pick up advanced SEO skills and tools to bring your SEO marketing to the next level!

Conducted by Impossible Marketing’s founder and CEO, Alan Koh, our advanced SEO course is for those looking to dive deeper into SEO practices. Go beyond the basics and find out how social media can affect SEO, how to rank on sites like Google Maps and Youtube, and how SEO differs in other countries.

Whether you’re looking to improve your website’s SEO, or take a step into the industry yourself, don’t miss out the chance to learn personally from Alan! Students will also benefit immensely from his post-course one-on-one reviews and lifetime support!

View Course Details

Learn From Real Practitioners

Winner of Search Marketing Agency, 2020

As a winner of The Search Marketing Agency of the Year (2020) title, we have the stamp of approval by esteemed judges from the likes of huge brands, including Adidas, CapitaLand, Cathay Pacific, FairPrice, Grab, Hilton, Intel Corporation, Lazada, Alibaba, L’Oréal, Pan Pacific Hotels, ZALORA, UOB… and many more. They have voted for us – will you?

Consistently Ranked #1 in Google Search

How do you know a SEO company is worth their salt? Look at how they do their SEO! Our company website has consistently topped the search rankings for SEO-related keywords on Google. And why Google? That’s because with 96% of the market share in Singapore, it’s the global leader in search.

More Than 500 Positive Review
SEO Training Course By Alan Koh

Learn Directly from Alan

SEO courses are plenty, but few trainers can lay claim to the fact that they have managed to execute real, actual results for themselves or their clients. Here, our trainer can prove his expertise through Impossible Marketing’s web rankings, which he single-handedly achieved from the start!

Enjoy 50% Pre-approved Subsidies

Upskilling yourself doesn’t have to break the bank! Eligible students stand to enjoy 50% grant subsidies on our Advanced SEO course. At this price, you receive not just training, but also after-course support, networking opportunities, and more. That’s more than worth it!

SEO Advanced Course With Subsidy
More Than 500 Positive Review

500 Positive Reviews and Counting

Search for our company reviews and you will find:

  • 100+ 5-stars Reviews on Google Business
  • 100+ Recommendations on Facebook
  • 300+ Positive Video Testimonials on Youtube

We’re glad to know we’re doing something right.Like what we’re doing? Leave us a note too!

Course Details

  • Overview
  • Curriculum
  • More Details

Course Objective

By the end of the course, you will:

  • Learn the most effective SEO strategies – This is the main reason why we outranked all our SEO competitors in the market!
  • Understand the key Google Algorithm Updates and Concepts since 2011
  • Identify the right keywords for your SEO campaigns
  • Select the right Web Hosting and Domain Name for your website
  • Learn the key elements of On-Page and Off-Page SEO
  • Understand how Social Media can affect SEO
  • Understand Google’s indexing process and how to link your website to Google Search Console
  • Rank out of Google Search – Google Map, YouTube, Yahoo and Bing
  • Understand the difference between White Hat and Black Hat SEO
  • Take steps to prevent your website from being hacked/penalized
  • Conduct SEO audit on different websites
  • Analyse your competitors’ SEO strategies
  • Improve ranking of your website in different countries

Key Features

  • Learn directly from our principal trainer, Alan, the one who single-handedly optimise www.impossible.sg to the #1 position for numerous SEO related keywords (view our SEO results here: https://www.impossible.sg/why-us/our-results)
  • Structured curriculum developed by SEO experts with extensive experience in the Asia region
  • Acquire the most up to date SEO strategies from a real-world practitioner
  • Actionable strategies that can be implemented during and after the course
  • A step-by-step guide to optimise your website
  • Hands-on training
  • Follow in the footsteps of all our successful students who have ranked #1 in Google search (see testimonials here: https://www.impossible.sg/why-us/student-testimonials)
  • Certificate of Completion (sign off by Alan)
  • 2x face to face reviews (1 month and 2 months later) after the full course to ensure your success. The 2x reviews are also conducted personally by Alan
  • Lifetime Google SEO update
  • Lifetime networking events via www.impossiblenetwork.com (No one gets abandoned in our community)

Course Modules

Module 1 – Google Core Algorithm Updates

The key to achieving a better SEO ranking is to be on the same frequency as Google.

  • Understand Google’s Algorithm Updates and key Concepts released since 2011 (Penguin, Panda, Hummingbird, Pigeon and more)
  • Step-by-step application of the updates and key concepts into your website

Module 2 – Keywords Research

One of the most common SEO mistakes is to optimise the wrong keywords. This could easily lead to the failure of your SEO campaign.

  • Learn how to use Google Keyword Planner Tool to identify keywords for your SEO campaigns
  • Expand your keyword research by leveraging 3 additional tools
  • Step-by-step keyword selection process
  • Short-tail vs Long-tail, General vs Specific – Which is more suitable for your SEO campaign
  • Calculate the potential Return On Investment (ROI) of your keywords
  • Identify the best conversion keywords even before the start of your SEO campaign

Module 3 – Domain and Hosting

SEO starts at the moment you register for your domain name and web hosting.

  • Which domain extension (.com, .net, .org, .edu, .sg, .com.sg) is the best for SEO
  • Which type of hosting plan is the best for SEO

Module 4 – Web Development

As of March 2018, 30% of all the websites in the world are powered by WordPress. Learn the key elements to rank in Google using WordPress.

  • Things to take note when choosing a WordPress theme – How it may affect SEO
  • Recommended plugins to install for better SEO efforts
  • Additional: Website migration / Change of website theme – What should you do to prevent a fall in the rankings

Module 5 – On-Page SEO

On-Page SEO is one of the key elements to a better SEO ranking. If applied wrongly, you may not see desirable results for your website ranking. During the class, we will highlight what are the MUST-DO in a website to rank well in Google search.

  • What is On-Page SEO and how does it affect SEO ranking
  • The different types of On-Page SEO signal that Google capture and which are the key signals
  • How to leverage on content, image and video optimization for a better SEO ranking
  • Master the link strategies to a better SEO ranking – Internal, External, and Permalinks
  • Understand Google heading priorities on every page
  • Google LSI – Learn to craft the content that Google love
  • How does Google meta keyword and meta description affect SEO
  • Crafting a meta description that will help your SEO efforts
  • How will website speed optimization affect SEO
  • Creating and optimising your sitemap for better ranking
  • Mobile readiness – Why it is important for SEO
  • Learn how to better structure your website to Google’s liking
  • Pros and Cons of having a blog in your website and how does it affect SEO
  • How does User Experience UI/UX affect SEO
  • What is “Call To Action (CTA)” and how it affects SEO
  • Pop-up to get more leads – Yes or No
  • Additional – Common On-Page SEO issues and how to resolve it
  • Case studies – Good vs Poor On-Page SEO websites

Module 6 – Off-Page SEO

Off-Page SEO is another key element to a better SEO ranking. If you build the wrong links, your website may be banned by Google.

  • What is Off-Page SEO and how does it affect SEO ranking
  • Follow and No-follow link – How does it affect SEO
  • Learn how to check for index and non-index link
  • Understand the diversity of link building and how to build them
  • Best practices for link building – What to do and what not to do
  • Master effective link building strategies for a better SEO ranking
  • 7 effective way to build links
  • Learn how to build quality editorial backlinks for your SEO
  • Get your links from Google
  • The “Golden list” of websites that could build quality links to your website for free!
  • Disavow tools – What is it and how to use it
  • Case studies – Good vs Poor Off-Page SEO websites

Module 7 – Social Media

Social Media is one of the key elements to a better SEO ranking if only you know how to use it correctly.

  • Understand how Social Media can affect SEO
  • Using Social Media channels to improve your SEO ranking
  • How does Social Media “Likes” and “Shares” affect SEO
  • Common Social Media issues – how to prevent them
  • Case studies – Good vs Poor Social Media

Module 8 – Google Search Console

Google Search Console is the main connection between your website and Google.

  • What is the Google Search Console and how to set up correctly
  • Understanding of Google indexing process
  • Learn how to build and submit Google XML Sitemap
  • How does XML Sitemap affect your SEO ranking
  • Learn to track your ranking using Google Search Console
  • Optimise your website by selecting the country to target for your SEO

Module 9 – More SEO

Dominate out of Google search. You can also generate quality traffic from Google Location Map, YouTube, Yahoo and Bing.

  • Local SEO – Rank your website on Google Map
  • YouTube SEO – How to rank on the 1st page of YouTube search
  • After ranking in Google, learn a simple trick to rank your website in Yahoo and Bing 

Module 10 – The Don’t in SEO

Learn to avoid the things in your website and focus in building a website that can ride through all Google algorithm updates.

  • White Hat SEO (ethical way) vs Black Hat SEO (non-ethical way)
  • Building links vs Buying links
  • Quality content vs Hidden content
  • Content is written for users vs Content is written for search engines
  • Cloaking, misleading redirect on the website

Module 11 – Protection

A hacked/penalised website can affect the ranking of your entire site. Prevention is better than cure – How to prevent it from happening?

  • 3 MUST install software to protect your website
  • Google penalty – What to take note and how to prevent it
  • Learn how to recover from Google Penalty
  • Negative SEO – What is negative SEO and how to protect your website from competitor sabotage of lousy backlinks to your website
  • DDOS – What is DDOS and how to protect your website from attack

Module 12 – Additional

  • Learn how to track your competitors’ SEO strategies
  • Integrating Google Analytics into your website
  • More free tools you can use to track your SEO ranking
  • Outsourcing – Learn how to outsource your content writing overseas to save cost
  • Rank in different countries (E.g. Google.com.my, Google.com.id or even Google.com)

Bonus

  • Revealing our SEO secrets on how we outranked ALL our SEO competitors and consistently dominates the #1 position in Google Search Engine Results Page (SERP)!

Exam & Certification

  • SEO Certification Exam
  • Questions and Answers 

Who Should Attend

  • In-house SEO marketers who are outranked by their competitors
  • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic Web design and SEO knowledge
  • Please bring your own laptop for the course

A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)


More Details

Post Course Support

  • 2x reviews (1 month and 2 months later) after the full course to ensure your success
  • Lifetime Google SEO update
  • Lifetime networking events (More: www.impossiblenetwork.com)
  • Able to re-attend the course at a discounted rate

Certification
Participants will receive certification upon completion of the course (sign by our principal trainer, Alan Koh)

Class Size

Course Venue
10 Anson Road, #29-06 / #36-05A,
International Plaza, Singapore 079903
(Above Tanjong Pagar MRT)

Registration

As the Advanced SEO course is not suitable for everyone, participants will need to attend our free preview workshop before joining. This is to ensure all participants are 100% clear about what the course offers before joining.

The free preview workshop is an information sharing session with no selling involved.

Click here to join: https://www.impossible.sg/seo-certification-course

Information
Duration

1 Full Day

Course Fee

$500

Class Size

4-10 pax

Venue

Online

Post Course
Support

6 Months
Email Support

Certification

Yes

Available Course Dates
Currently there are no availabe course dates. Fill up the form to indicate your interest and we will inform you on the next available course date

Our Testimonials​

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    • Overview
    • Curriculum
    • Trainer
    • More Details

    Course Overview

    Search Engine Optimization (also known as SEO) is a form of Digital Marketing strategy that can place your website at the top of search engine results (e.g. Google) for free and unlimited traffic.

    In today’s digital age, most consumers tend to conduct an online research to find specific products and services that they want. Ranking on the top of search engine results, i.e. being on the first page of Google, will allow your business website to be visible to potential customers when they are searching for the products and services that you offer. This not only gives you an advantage over your competitors but also brings in unlimited leads at no additional cost.

    Key Features

    • 100% payable using SkillsFuture Credit
    • Learn from a company with proven SEO results – we are consistently ranked #1 in Google!
    • Tons of student testimonials
    • Up-to-date course modules
    • Hands-on training
    • A step-by-step guide to optimising your website
      Actionable strategies you can implement during and after the course
    • Structured curriculum developed by SEO experts with extensive experience in the Asia region
      Certificate of Completion
      After course support

    Course Objective

    By the end of the course, you will be able to:

    • Have a better understanding of Google Updates and how they affect SEO
    • Learn how to identify the right keywords for your SEO campaigns 
    • Identify the SEO elements that Google is looking for to rank a website
    • Apply step-by-step SEO strategies to improve your SEO rankings
    • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

    Course Modules

    Module 1 – Introduction

    • What is SEO
    • How do Search Engines work
    • SEO vs Pay Per Click (PPC)
    • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

    Module 2 – Keywords Research

    • Understanding Google Keyword Planner Tool
    • Keyword selection process: Short-tail vs Long-tail, Action vs General

    Module 3 – Web Hosting & Domain Name

    • What is domain name and web hosting
    • How they affect SEO

    Module 4 – WordPress & Plugins

    • Basic introduction to the use of WordPress
    • Suggested WordPress plugins for a better SEO ranking

    Module 5 – On-Page SEO

    • What is On-Page optimization and how it affects ranking
    • Types of SEO signals that Google captures
    • Understanding Mobile SEO and how it affects ranking
    • Video and Image optimization
    • SEO Link Strategies – Internal, External and Permalink
    • Building Google preferred web structure
    • Content optimization
    • Understanding Google meta tag and meta description
    • Case studies – Good vs Poor On-Page SEO websites

    Module 6 – Off-Page SEO

    • What is Off-Page optimization and how it affects ranking
    • Effective link building strategies
    • Case studies – Good vs Poor Off-Page SEO websites

    Module 7 – Google Search Console

    • What is Google Search Console
    • Google indexing process
    • Building and Submitting XML Sitemap
    • How XML Sitemap affect your SEO ranking

    Module 8 – Q & A

    • Q & A to wrap up the training course

    Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

    With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

    Who Should Attend

    • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
    • Aspiring entrepreneurs who wish to start their own business
    • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
    • Working professionals who are looking for a career change to the Digital Marketing industry

    Prerequisites

    • Basic computer knowledge
    • Please bring your own laptop for the course
    A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

    More Details

    Post Course Support
    • 6 months email support
    Certification
    • Participants will receive certification upon completion of the course.
    Course Fee
    • $500 (100% payable using SkillsFuture Credit)
    • NTUC members can use UTAP to fund $250 of the course fee
    Class Size
    • Minimum 4 to start
    • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

    Available Course Dates

    • 18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    • 27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    • 30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
    Course Venue
    • The live training will be conducted online
    • Students will be given a link to access to the live training on that day

    FAQ

    You can view some of the frequently asked questions here at our FAQ Page

    Information
    Duration

    1 Full Day

    Course Fee

    $500

    Class Size

    4-10 pax

    Venue

    Online

    Post Course
    Support

    6 Months
    Email Support

    Certification

    Yes

    Available Course Dates
    18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
    27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
    27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
    30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
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