Free Singtel Shoptiq
E-commerce Workshop

Learn how to set up and market your online shop

Winner of Search Marketing Agency of the Year

We are an Exclusive Training Partner
for Singtel’s Shoptiq Platform

Singtel Shoptiq Overview

Search Engine Optimization (also known as SEO) is a form of Digital Marketing strategy that can place your website at the top of search engine results (e.g. Google) for free and unlimited traffic.

In today’s digital age, most consumers tend to conduct an online research to find specific products and services that they want. Ranking on the top of search engine results, i.e. being on the first page of Google, will allow your business website to be visible to potential customers when they are searching for the products and services that you offer. This not only gives you an advantage over your competitors but also brings in unlimited leads at no additional cost.

View Course Details

Pt1

When you join a course by us, rest assured you will be taught by an experienced professional! These are our strategists who have real experience designing and handling successful campaigns. So, expect to get the latest tips and tricks, and real, usable advice from them!

Pt 2

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Pt 3

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Overview

The estimated E-commerce user penetration in Singapore is expected to hit 74% in 2020. By 2040, 95% of all purchases will be done online. Impossible Marketing is proud to be the EXCLUSIVE training partner for Singtel’s e-commerce platform – Shoptiq. Since 2018, Impossible Marketing has been home to 6 SkillsFuture Credit-Eligible Digital Marketing courses. Adding to our comprehensive range of courses, we have collaborated with Shoptiq to put together an easy-to-follow, 3-hour course to kick start your online entrepreneurship journey.
Our Shoptiq Trainer – Amelia

Key Features

  • FREE (Fully sponsored by Singtel, no SkillsFuture Credit needed)
  • Shoptiq is an E-commerce platform by Singtel in partnership with EasyStore. Get your e-store LIVE during this training!
  • Up-to-date course modules
  • Hands-on training
  • Live demo to setting up an online store
  • Structured curriculum developed by Singtel and Impossible Marketing with extensive experience in training courses
  • After course support by Singtel

About the Course

Shoptiq was built with the sole purpose of assisting budding businesses and aspiring entrepreneurs in achieving an online presence. With a vast array of user-friendly solutions, i.e., support in choosing the right technology, integration with multiple marketplaces and a strong network of partners both locally and globally – discover and learn exactly how to maximize its potential to fit your own goals. During this interactive 3-hour session, look forward to getting your e-store LIVE and accessible from anywhere in the world. Absolute beginners are welcome to join! See below for a sample website that we built using Shoptiq. Benefits of Shoptiq Shoptiq offers both aspiring and existing entrepreneurs with a comprehensive e-commerce solution with the following benefits: E-Commerce Made Simpler With readily available website tools and integrated logistics providers, your first step to creating an e-store is made convenient and fuss-free with Shoptiq. In other words, no technical knowledge is required for you to run your business on this platform! No Hidden Cost Enjoy zero transaction fees when using the platform (this excludes third-party payment gateway fee). Increase in Sales Opportunities Connect your e-store to leading marketplaces like Lazada.
Our Shoptiq Trainer – Jabez

Course Objectives

By the end of the course, you will be able to:

  • Create your own E-Commerce store with your own custom domain
  • Learn the ins-and-outs of navigating the Shoptiq platform
  • Customize your e-store by adding/editing themes, products, content and promotions
  • Learn how to manage and integrate payment systems and shipping tools

Course Modules

Module 1 – Introduction to Shoptiq

  • What is Shoptiq
  • The benefits of Shoptiq

Module 2 – Add/Edit Theme

  • Access and select a theme from the theme store

Module 3 – Add Product

  • How to add products
  • Adding product details and variants

Module 4 – Add Product Templates

  • How to standardize details across all products

Module 5 – Manage Product Inventory

  • Track product inventory
  • Manage product inventory

Module 6 – Add/Edit Collections

  • How to add your products into different collections
  • How to add a drop-down menu on your website to show different catalogues

Module 7 – Add/Manage Navigations

  • How to add and manage your top bar

Module 8 – Add/Edit Page

  • Add pages to your website (Eg. About us, Contact us, etc)
  • How to edit the content of the pages (Eg. Upload photos, hyperlink, etc)

Module 9 – Add/Edit Promotions

  • Add promotions to your products (Eg. 50% off, $25 off, buy 1 get 1 free, etc)
  • Add discount code to your promotion

Module 10 – Manage Orders

  • How to manually add orders coming in from different channels

Module 11 – Add Currency

  • Add different currencies
  • How to manage the exchange rate

Module 12 – Apply Taxes

  • Set up tax rates for the countries you are selling to
  • Manage tax settings

Module 13 – Manage Store Locations

  • Add your pickup locations
  • Manage schedule for pickup orders

Module 14 – Enable/Manage Payment

  • Enable/disable payment method
  • Add different payment methods
  • Add payment instructions

Module 15 – Enable/Manage Shipping

  • Choose your shipping zones
  • Manage shipping rates and handling fees

Module 16 – Add/Edit System Email Template

  • Setup automated email for your customers
  • Edit email templates

Module 17 – Manage Sub Domain/Custom Domain Name

  • How to add an existing domain to your e-store

Who Should Attend

  • Existing business owners who wish to learn and be part of a growing alternative e-commerce platform
  • Aspiring entrepreneurs who wish to start their own business and have no idea where to start
  • Web developers who wish to learn more about building an E-commerce website
  • Working professionals who are looking for a career change to the digital marketing/web development industry

More Details

Course Fee

  • Free (Fully sponsored by Singtel)

Prerequisite

  • Basic computer knowledge
  • Kindly bring your own laptop for the course

Class Size

  • Minimum 4 pax to start
  • The class size s capped at 20 seats

Available Course Dates

  • 14th Oct 2019 (Mon), 1pm to 4pm (full house!)
  • 26th Oct 2019 (Sat), 9am to 12pm (full house!)
  • 15th Nov 2019 (Fri), 9am to 12pm (full house!)

We are looking to resume the training in April/May 2020. 

Course Venue
10 Anson Road, #29-06
International Plaza, Singapore 079903
(Above Tanjong Pagar MRT)

Course Details

  • About
  • Curriculum
  • More Details

Course Modules

Module 1 – Introduction

  • What is SEO
  • How do Search Engines work
  • SEO vs Pay Per Click (PPC)
  • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

Module 2 – Keywords Research

  • Understanding Google Keyword Planner Tool
  • Keyword selection process: Short-tail vs Long-tail, Action vs General

Module 3 – Web Hosting & Domain Name

  • What is domain name and web hosting
  • How they affect SEO

Module 4 – WordPress & Plugins

  • Basic introduction to the use of WordPress
  • Suggested WordPress plugins for a better SEO ranking

Module 5 – On-Page SEO

  • What is On-Page optimization and how it affects ranking
  • Types of SEO signals that Google captures
  • Understanding Mobile SEO and how it affects ranking
  • Video and Image optimization
  • SEO Link Strategies – Internal, External and Permalink
  • Building Google preferred web structure
  • Content optimization
  • Understanding Google meta tag and meta description
  • Case studies – Good vs Poor On-Page SEO websites

Module 6 – Off-Page SEO

  • What is Off-Page optimization and how it affects ranking
  • Effective link building strategies
  • Case studies – Good vs Poor Off-Page SEO websites

Module 7 – Google Search Console

  • What is Google Search Console
  • Google indexing process
  • Building and Submitting XML Sitemap
  • How XML Sitemap affect your SEO ranking

Module 8 – Q & A

  • Q & A to wrap up the training course

Who Should Attend

  • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic computer knowledge
  • Please bring your own laptop for the course
A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

More Details

Post Course Support
  • 6 months email support
Certification
  • Participants will receive certification upon completion of the course.
Course Fee
  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee
Class Size
  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Available Course Dates

  • 18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
  • 27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
  • 27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
  • 30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
Course Venue
  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day

FAQ

You can view some of the frequently asked questions here at our FAQ Page

Available Course Dates
Currently there are no availabe course dates. Fill up the form to indicate your interest and we will inform you on the next available course date
  • Overview
  • Curriculum
  • Trainer
  • More Details

Course Overview

Search Engine Optimization (also known as SEO) is a form of Digital Marketing strategy that can place your website at the top of search engine results (e.g. Google) for free and unlimited traffic.

In today’s digital age, most consumers tend to conduct an online research to find specific products and services that they want. Ranking on the top of search engine results, i.e. being on the first page of Google, will allow your business website to be visible to potential customers when they are searching for the products and services that you offer. This not only gives you an advantage over your competitors but also brings in unlimited leads at no additional cost.

Key Features

  • 100% payable using SkillsFuture Credit
  • Learn from a company with proven SEO results – we are consistently ranked #1 in Google!
  • Tons of student testimonials
  • Up-to-date course modules
  • Hands-on training
  • A step-by-step guide to optimising your website
    Actionable strategies you can implement during and after the course
  • Structured curriculum developed by SEO experts with extensive experience in the Asia region
    Certificate of Completion
    After course support

Course Objective

By the end of the course, you will be able to:

  • Have a better understanding of Google Updates and how they affect SEO
  • Learn how to identify the right keywords for your SEO campaigns 
  • Identify the SEO elements that Google is looking for to rank a website
  • Apply step-by-step SEO strategies to improve your SEO rankings
  • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

Course Modules

Module 1 – Introduction

  • What is SEO
  • How do Search Engines work
  • SEO vs Pay Per Click (PPC)
  • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

Module 2 – Keywords Research

  • Understanding Google Keyword Planner Tool
  • Keyword selection process: Short-tail vs Long-tail, Action vs General

Module 3 – Web Hosting & Domain Name

  • What is domain name and web hosting
  • How they affect SEO

Module 4 – WordPress & Plugins

  • Basic introduction to the use of WordPress
  • Suggested WordPress plugins for a better SEO ranking

Module 5 – On-Page SEO

  • What is On-Page optimization and how it affects ranking
  • Types of SEO signals that Google captures
  • Understanding Mobile SEO and how it affects ranking
  • Video and Image optimization
  • SEO Link Strategies – Internal, External and Permalink
  • Building Google preferred web structure
  • Content optimization
  • Understanding Google meta tag and meta description
  • Case studies – Good vs Poor On-Page SEO websites

Module 6 – Off-Page SEO

  • What is Off-Page optimization and how it affects ranking
  • Effective link building strategies
  • Case studies – Good vs Poor Off-Page SEO websites

Module 7 – Google Search Console

  • What is Google Search Console
  • Google indexing process
  • Building and Submitting XML Sitemap
  • How XML Sitemap affect your SEO ranking

Module 8 – Q & A

  • Q & A to wrap up the training course

Serene started working at Impossible Marketing in 2014. She was personally trained, guided and groomed as an understudy to our founder, Alan, and often assists in our SEO classes as an assistant trainer.

With years of experience as an assistant trainer to Alan, she polished her skills to teach and better explain SEO concepts to students. Having conducted several SEO classes by herself, she has garnered the likes of students who find her teaching easy to understand and course content to be well structured.

Who Should Attend

  • Business owners and entrepreneurs who wish to get free and sustainable leads from Google search
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic computer knowledge
  • Please bring your own laptop for the course
A laptop can be provided during training upon request (please inform us 2 working days before the start of the course)

More Details

Post Course Support
  • 6 months email support
Certification
  • Participants will receive certification upon completion of the course.
Course Fee
  • $500 (100% payable using SkillsFuture Credit)
  • NTUC members can use UTAP to fund $250 of the course fee
Class Size
  • Minimum 4 to start
  • Maximum 10 pax (2-3 seats will be reserved for the less fortunate as part of our CSR)

Available Course Dates

  • 18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
  • 27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
  • 27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
  • 30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
Course Venue
  • The live training will be conducted online
  • Students will be given a link to access to the live training on that day

FAQ

You can view some of the frequently asked questions here at our FAQ Page

Information
Duration

1 Full Day

Course Fee

$500

Class Size

4-10 pax

Venue

Online

Post Course
Support

6 Months
Email Support

Certification

Yes

Available Course Dates
18 Oct 2019 (Fri), 9.30am to 5.30pm (full house!)
27 April 2020 (Mon), 9.30am to 5.30pm (full house!)
27 July 2020 (Mon), 9.30am to 5.30pm (full house!)
30 Oct 2020 (Fri), 9.30am to 5.30pm (full house!)
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