5 tips for creating effective video marketing campaigns
Updated on: 28 May 2018
Video marketing is one of the many Digital Marketing strategies to generate leads for your brand. However, just creating a simple video might not suffice in getting the number of online views that you are aiming for. If you are not getting the expected results from your video marketing campaign, below are 5 tips that can help you achieve your desired results.
Define your budget and expectation
To make your video campaign successful, the first thing you need do is to define the budget to be spent and set up your KPIs and goals. It is essential to manage the resources you have and plan how you can get more profit from your budget. If you do not have enough finances to hire a video production company to shoot your video, you can always hire a freelancer at an affordable price or consider producing the video yourself. The primary focus should be on the type of content you want to add to your video campaign rather than the quality of equipment used. Having a good message or content behind the video helps to make it viral on its own, without having to push for views and customer’s reach.
Tell a story that people care about
The main reason videos are considered more engaging than a blog, or a website is because humans are generally visual beings. In fact, videos tell innovative and compelling stories that people want to hear and know about. To make a good video, start with connecting your target audience to an inspiring story that might resonate with them.
Videos without any innovative content or inspiring stories may only lead to minor results. It is advised to connect the story and the product for increased viewership.
Create short and engaging videos
Another tip for effective video marketing is the duration of the video. Nowadays, customers have many things to pay attention to at one point in time and experts suggest that videos are to be kept short and engaging.
The duration of the video depends on the type of message you would want to convey to the online viewers. Hence, it is best to be as brief as you can. The ideal duration of the video made for marketing purposes should be a range of lesser than a minute. It is expected that online viewers will either not watch or turn it off halfway through if the length of the video is too long.
Make your video interactive
A consumer’s behaviour is never constant. Therefore, manufacturers and companies should always search and explore new and innovative ways to connect with their customers. The marketing of videos is one of the most effective and efficient ways to do so. By releasing interactive videos, it keeps the customers engaged and interested in the message you have to convey. This way, you can also get feedback from the customer to make your product better.
Share your video on different platforms
Once the video is ready for promotion, do not restrict your video sharing to just one avenue. Diversify and branch out your online reach to other social media marketing platforms such as Facebook, Twitter, YouTube and Instagram. Most of the video sharing platforms offer both paid advertising as well as free uploads.