4 things that define the success of a mobile app

Updated on: 30 October 2017

Mobile apps have become one of the ultimate tools to reach, interact, and carry brand information to clients. Unlike with conventional online marketing strategies, a mobile app provide a full-time presence of a brand on the target audience so that updates, new products, and offers can be sent directly to the target clients. As a marketing strategy, you must be smart when designing, launching and using the app. More importantly, you have to review the success of an app and install changes where necessary.

Here are the 4 most important things that define the success of an app.

The number of downloads after the launch

The first thing that will define your app success or failure is the number of downloads after the launch. As a platform, clients must download the app and install them on their smartphones to interact with your business. If the downloads are very few, it means that the app was not marketed well in various platforms. It is not enough to simply expect a high number of downloads from your home page. Rather, the app should be marketed in different platforms such as Google Search Engine Optimization (SEO),  Social Media Marketing and Pay Per Click (PPC) to spread the app out to as many people as possible.

Engagement with clients

How often do clients use the app after download? If the app is regularly used by clients to access your website, you can expect to get higher conversion rates. By engaging followers, brand managers get the opportunity to understand what they want and deliver it in the form that pleases. If the engagement is low, you have to work on improving it to drive conversions.

For example, you can attach more special offers to clients who use the app to buy an item or service. Note that you need to assess the view of target audience from various platforms including the home page and social media.

Conversion rates through the app

The ultimate objective of designing an app is driving higher sales for your brand. Many users want to get apps that are easy to use, access all products and other brand information that can help them make the right decision. Make sure to set the analytics well so that all sales of your products, services, or downloads can be traced back to the respective campaigns that yielded the action. For example, did the client buy the product because he has the app or it is the recent social media campaign that is yielding results?

Feedback from clients about the app

When clients download your business app, they provide a reliable source of information about it and suggest the need for changes. After using the application for some time, you can run a survey targeting all the apps users to get genuine views. You could even expand the views of clients through experts and guest reviews. Note that your application should be improved progressively to deliver better value to clients at all times.

And that’s it. We hope the following guide can provide you with a clearer picture of a successful mobile app.

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