10 things that make a website successful

Updated on: 8 May 2017

Spare some time today to check different websites on the Internet. You would discover that all types of websites are available online. However, what are the criteria that make a website successful? In this article, we will be highlighting the top 10 things that make a website successful.

A clear description

The website should have a clear description that helps the first-time visitors to know what you offer. Your name should be clear on the site. A summary of the products and services that you offer should be visible to everybody.

Easy to remember domain name

Avoid complicated web address. The domain name should be one that the user can memorize and use easily. The user should have little difficulty typing the domain name into a web browser. The domain name is a brand in itself.


The sitemap provides users with clear directions to some of the most important pages on the website. The sitemap makes it easier for users to navigate through the site. The goal of including the site map is to improve the user experience.

Contact information

The website should have contact information. This information is crucial when visitors or prospective customers want to contact you about a specific issue, product or service. Publish the contact information in a place that customers can find easily.


Testimonials indicate that other customers have transacted with you in the past. The testimonial page should contain honest reviews from the customers. The testimonials are true stories that make your claims justifiable, believable and trustworthy.

Call to action

A call to action should feature on the website. The feature should inform customers what you want them to do. Ask the customers to do a specific task. The call to action should be in a language that customers understand easily.


SEO is what your website needs to rank higher in the search engines. SEO gives your website the wings with which to fly high. SEO makes it possible for customers to find your website with little difficulty.

Fresh content

A good website is one with fresh and engaging content. You should not leave stale and irrelevant information on your website. Keep checking the website to remove any piece of information that has become stale or obsolete. Your customers should treat the site as their source of accurate information.

Secure hosting

Through secure web hosting, you won’t have to worry about losing the control of the website to hackers. Look for a trustworthy company to provide the secure hosting that your business needs to withstand all types of cyber attack.

Friendly design and style

Check that the user interface and user experience on the site are beyond reproach. One way for creating a friendly design and style involves organizing the content in such a manner that makes it easy to scan.

Therefore, with this information, you should have little difficulty identifying the features that the website you create for your small business must possess. While developing content for the website, try breaking it down into several short paragraphs. Furthermore, use bullet points where appropriate.

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